1. Identification
This Privacy Policy applies to the services offered through Cusco Private Transport.
Brand: Cusco Private Transport
Legal Name: VIAJES HILARIO E.I.R.L.
Trade Name: CUSCO TRANSPORT CASA INKAS
RUC: 20603061391
Travel Agency: VIAJES HILARIO
Class: Tour Operator
Modality: Exclusively Digital
Certificate: No. 087-2025-GR/GERCETUR-SGFC
Address: Calle Saphi No. 652, Historic Center, Cusco, Peru
Email: [email protected]
Cusco Private Transport is the brand used on this website by VIAJES HILARIO E.I.R.L., the company responsible for processing personal data related to these services.
This Privacy Policy governs the processing and protection of the personal data of users, customers, and passengers in accordance with Peruvian Law No. 29733, its current regulations, and other applicable legislation.
2. Scope
This Privacy Policy applies to personal data obtained through inquiries, quotation requests, bookings, service provision, changes, cancellations, communications, and use of the website.
3. Data Collection Channels
Cusco Private Transport may obtain personal data through:
- Booking forms.
- Contact forms.
- Email.
- WhatsApp.
- Facebook Messenger.
- Telephone.
- Direct customer service.
Forms available in different languages that serve the same purpose are considered the same type of channel.
4. Data We May Process
Depending on the inquiry or service requested, we may process:
- First and last names.
- Email address.
- Telephone number and other contact details.
- National ID, passport, or other identification details when necessary.
- Date and time of service.
- Pick-up location.
- Destination.
- Flight information.
- Number of passengers.
- Necessary information about accompanying passengers.
- Booking-related information.
- Information required for billing.
- Information necessary to process payments or refunds.
Where necessary to properly provide a service, the passenger may also provide information relating to mobility, dietary requirements, health, or other specific needs. In such cases, only the information necessary to provide the requested service will be processed.
5. Purposes of Processing
Personal data may be used to:
- Respond to inquiries and quotation requests.
- Check availability.
- Manage and confirm bookings.
- Coordinate pick-ups, transfers, and other services.
- Maintain communication with customers and passengers.
- Manage changes, cancellations, and rescheduling.
- Process payments and refunds.
- Issue receipts or invoices where applicable.
- Handle incidents, inquiries, complaints, and claims.
- Comply with administrative, accounting, or legal obligations.
- Maintain the security and operation of the systems used.
- Analyze website performance where applicable.
- Measure advertising campaigns where applicable and where the required consent has been obtained.
6. Marketing Communications
Data provided for an inquiry or booking will not automatically be used to send subsequent promotions, offers, or marketing communications where consent is required for such purpose.
Where authorization is required for marketing purposes, it must be obtained in accordance with applicable regulations.
Choosing not to receive marketing communications will not affect the ability to request information or book services.
7. Technical Tools Used
The technical tools used on the website are different from the channels through which users directly provide their data.
The website uses or may use, depending on its configuration:
- WordPress.
- Google Analytics 4.
- Google Tag Manager.
- Google Ads.
- Google Maps.
- Google Fonts.
- Web forms.
- Email.
- WhatsApp.
- Facebook Messenger.
- HTTPS/SSL.
- Hosting, caching, and security services.
8. Google Analytics 4
The website uses Google Analytics 4 to obtain statistics related to its operation and use.
Where applicable and in accordance with the user’s consent preferences, data relating to visits, pages viewed, traffic source, device, browser, and website interactions may be analyzed.
9. Google Tag Manager
Google Tag Manager is used to manage tags and measurement technologies incorporated into the website.
Tools managed through Google Tag Manager are subject to their own purposes and must respect the applicable consent preferences.
10. Google Ads
Cusco Private Transport uses Google Ads to promote its services.
Where applicable and where the required consent has been obtained, technologies associated with Google Ads may be used to measure conversions and analyze advertising campaign performance.
These technologies are not necessary to submit an inquiry or make a booking.
11. Google Maps
The website includes embedded Google Maps.
Loading or interacting with these maps may generate communication with Google services and the processing of technical information in accordance with the terms applicable to that provider.
12. WhatsApp
When a user communicates through WhatsApp, the information provided may be used to respond to inquiries, prepare quotations, manage bookings, or coordinate services.
The use of WhatsApp is also subject to the terms and policies applicable to that service.
13. Facebook Messenger and Conversation Measurement
The website includes a Facebook Messenger bubble to facilitate contact with Cusco Private Transport.
When a user opens the bubble and starts a conversation, an application implemented for this purpose may notify the server that the interaction has occurred.
The server may subsequently send a technical event to Google Analytics 4 to measure the start of a conversation through Messenger.
This information is used for statistical purposes to understand the use and effectiveness of this contact channel.
Where this measurement requires consent, the user’s selected preferences must be respected.
Communications through Messenger may also be subject to the terms and policies applicable to the service provided by Meta.
14. Providers and Third Parties
VIAJES HILARIO E.I.R.L. may use technological, administrative, financial, or tourism-related providers necessary to operate the website and provide the booked services.
These may include, where applicable:
- Hosting and technology service providers.
- Email service providers.
- Google.
- Meta.
- Payment providers or platforms.
- Tourism or transportation providers necessary to carry out a specific service.
Where information must be shared, it will be limited, where possible, to what is necessary for the relevant purpose.
15. International Data Transfers
The use of certain international technology providers may involve access to, storage of, or processing of information outside Peru.
Where a cross-border transfer of personal data occurs, it must be carried out in accordance with applicable Peruvian regulations.
16. Data Retention
Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected.
It may also be retained for additional periods necessary to comply with legal, contractual, administrative, or accounting obligations and to address potential liabilities.
17. Security
VIAJES HILARIO E.I.R.L. will adopt reasonable technical and organizational measures intended to protect personal data against loss, unauthorized access, alteration, disclosure, or improper processing.
The website uses HTTPS/SSL and technical services related to hosting and security.
18. Data Subject Rights
Data subjects may exercise the rights recognized under Peruvian personal data protection legislation, including the rights of access, rectification, cancellation, and objection, where applicable.
They may also request withdrawal of consent where processing depends on consent and such withdrawal is legally applicable.
Requests may be submitted to:
Email: [email protected]
The request must include sufficient information to identify the data subject and allow the requested right to be properly addressed.
19. Minors’ Data
Cusco Private Transport does not use its digital channels for the purpose of collecting data from children or adolescents for advertising purposes.
Where it is necessary to process a minor’s data in order to arrange a service, such processing will be limited to the necessary information and carried out in accordance with applicable regulations.
20. Updates
This Privacy Policy may be updated when services, technologies, or applicable legal requirements change.
The current version will be the version published on the website.