Cookie policy

1. Identification

This Cookie Policy applies to the website operated under the Cusco Private Transport brand.

Brand: Cusco Private Transport
Legal Name: VIAJES HILARIO E.I.R.L.
Trade Name: CUSCO TRANSPORT CASA INKAS
RUC: 20603061391
Email: [email protected]

This policy explains the cookies and similar technologies used on the website and should be read together with the Privacy Policy.

2. What Are Cookies?

Cookies are small files or similar technologies that may be stored on or accessed from a user’s device while browsing a website.

They may be used to enable technical functions, maintain certain preferences, integrate external services, obtain statistics, or measure advertising campaigns.

3. Technologies Used

The website uses or integrates, depending on its configuration:

The specific use of cookies or other identifiers will depend on the actual configuration of each tool.

4. Necessary Cookies and Technologies

These are technologies necessary for the technical and secure operation of the website or for providing functions expressly requested by the user.

They may relate to:

Their primary purpose is not advertising measurement.

5. Functional Cookies and Technologies

These technologies allow certain features or external services to be incorporated into the website.

Depending on the website’s technical configuration, they may be related to Google Maps, Google Fonts, WhatsApp, Facebook Messenger, or similar functions.

Where a feature requires consent, the user’s decision must be respected.

6. Analytics Cookies and Technologies

Cusco Private Transport uses Google Analytics 4 to obtain statistics on website usage.

Where the user has authorized the relevant analytics technologies, the following may be measured:

The start of a conversation through Messenger may also be measured where such measurement is enabled.

7. Google Tag Manager

Google Tag Manager is used to manage tags and measurement tools.

Its use does not mean that all technologies managed through the system are automatically activated.

Tags belonging to categories that require consent must respect the preferences selected by the user.

8. Advertising Cookies and Technologies

Cusco Private Transport uses Google Ads.

Where the relevant consent has been obtained, technologies may be used to:

These technologies are not necessary to submit an inquiry or make a booking.

9. Google Maps

The website includes embedded Google Maps.

Viewing or interacting with maps may generate communication with Google services and the use of technologies provided by Google.

10. Facebook Messenger

The website includes a Facebook Messenger bubble.

When the user interacts with this tool, communications with Meta services may occur.

When the user opens the bubble and starts a conversation, the infrastructure implemented by Cusco Private Transport may record the event and subsequently communicate it to Google Analytics 4 for measurement purposes.

11. WhatsApp

The website provides access to WhatsApp as a contact channel.

When the user uses this channel, they may interact with services provided by Meta, which are additionally subject to Meta’s own terms and policies.

12. Third-Party Technologies

The website may use technologies provided by third parties, mainly Google and Meta.

These providers may change the characteristics, names, or duration of their own cookies and technologies.

For this reason, this Policy does not include specific cookie names or durations unless they have been directly verified through a technical review of the website.

13. Consent and Settings

Where a cookie or technology is not strictly necessary and requires consent, it must be activated according to the user’s choice.

Where applicable, the cookie management mechanism should allow the user to:

Rejecting analytics or advertising technologies should not prevent the use of essential website functions or the submission of a booking request.

14. Browser Settings

Users may also delete, block, or restrict cookies through their browser settings.

Blocking certain necessary technologies may affect some website functions.

15. Updates

This Cookie Policy may be updated when technologies used on the website are added, removed, or modified.

The published version should reflect the technologies actually implemented.